Beacon Fire Protection  •  Cumbria Fire Safety Training

March Results — BFP & CFST

Review: w/c 7 April 2026  |  Approve by: 21 April 2026  |  Prepared by MJW Marketing

What's Working

  • CFST had excellent growth with 506 visitors, up 41% from last month
  • BFP maintained steady growth at 783 visitors, up 16% month-over-month
  • Both brands improved Google visibility - BFP up 3% to 57,248 appearances, CFST up 5% to 7,345
  • BFP has strong search presence with 111 page-1 keywords versus competitors

Needs Attention

  • Email marketing not yet active — 21% engagement opportunity when campaigns launch
  • AI search visibility at an early stage (0/10 mentions) — content is being built to address this

Focus for Next Month

  • Launch email campaigns to reach the 21% engagement opportunity
  • Continue building AI-friendly content to grow visibility in AI search tools

March 2026 at a Glance

Website Visitors
BFP
783
CFST
506
Google Appearances
BFP
57.2K
+3% ↑
CFST
7.3K
+5% ↑
Clicked from Google
BFP
317
CFST
76
Email Open Rate
0%
Industry avg: 21%
Blog Posts
BFP
7
CFST
5

What You Need to Know

CFST traffic surged 41% to 506 visitors this month
BFP steady at 783 visitors with 111 top-ranking keywords
Email marketing ready to launch — 21% engagement opportunity
AI search visibility at an early stage — building toward first mentions
NPG Fire Safety added 13 new pages this month

Where Visitors Come From

BFP — 783 visitors

CFST — 506 visitors

**BFP is having an excellent month** - your website traffic jumped 72% to 783 visitors, with search engine visitors growing 16% to 317 people. What's particularly encouraging is that people are finding you both through Google searches (527 visitors) and by typing your website directly (375 visitors), which suggests strong brand recognition. **CFST shows mixed signals this month** - while your search engine visitors grew strongly by 41% to 76 people, your overall website traffic dropped 23% to 506 visitors. The good news is that 427 people visited by typing your website directly, which shows excellent brand loyalty, but you may want to investigate why overall traffic declined despite the search improvement. **Both businesses show healthy engagement** - visitors are staying on your sites for nearly 2 minutes on average with bounce rates around 50%, indicating people are genuinely interested in what you're offering once they arrive.

Email Performance

**Why This Matters to Your Business** You gained 2 new email subscribers this month, which shows people are interested in hearing from you - that's a great foundation to build on. However, you didn't send any email campaigns, which means you missed opportunities to connect with these subscribers and turn them into customers. Most businesses in your industry see about 21 out of every 100 people open their emails, so even a simple monthly newsletter to your growing list could start generating real results for your business.

BFP Keyword Rankings 8 on Page 1

69 keywords tracked • Page 1 (8)   Page 2 (3)   Page 3+ (58)

KeywordPositionvs LastAppearancesClicksNPG
Brand — 6 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged.
beacon fire penrith 1.67 21 6
beacon fire protection 3.40 ↓ 0.69 320 69
beacon fire 6.10 ↓ 1.25 145 25
beacon fire alarm 5.03 38 1
beacon alarms 7.36 ↓ 1.89 11 0
beacon fire and security 8.44 ↓ 0.47 66 2
Fire Alarms - Local — 12 keywords
holiday let fire alarm maintenance barrow 0 0
domestic fire alarms windermere 0 0
fire alarm installations carlisle 0 0
holiday let fire alarm service barrow 0 0
fire alarm installations kendal 0 0
holiday let fire alarm company windermere 0 0
fire alarm service kendal 0 0
fire alarm installation cumbria 0 0
fire alarm maintenance windermere 0 0
fire alarm maintenance carlisle 0 0
domestic fire alarms cumbria 0 0
fire alarm testing dumfries and galloway 0 0
Fire Doors - Local — 10 keywords
fire door surveys kendal 0 0
fire door inspections kendal 0 0
fire doors near me 0 0
fire door inspections barrow 0 0
fire door surveys cumbria 0 0
fire door inspections carlisle 0 0
fire door inspections windermere 0 0
fire door surveys carlisle 0 0
fire door inspections cumbria 0 0
fire door surveys windermere 0 0
Fire Risk Assessments - Local — 12 keywords
building control fire risk assessment cumbria 37.93 ↓ 34.50 30 0
preliminary fire risk assessment cumbria 0 0
fire risk assessor kendal carlisle 0 0
fire risk assessment carlisle 0 0
fire risk assessments barrow 0 0
fire risk assessment windermere 0 0
fire risk assessor kendal 0 0
fire risk assessment cumbria 28.82 ↓ 10.13 45 1
fire risk assessments workington 0 0
fire risk assessments whitehaven 0 0
fire risk assessments ulverston 25.42 24 1
fire risk assessments penrith 0 0
Fire Extinguishers - Local — 12 keywords
fire extinguisher testing dumfries and galloway 0 0
practical fire extinguisher training cumbria 0 0
fire extinguishers company kendal 0 0
fire extinguisher training windermere 0 0
fire extinguishers maintenance windermere 0 0
fire extinguisher service kendal 0 0
fire extinguishers company barrow 0 0
fire extinguisher training kendal 0 0
fire extinguisher installation kendal 0 0
fire extinguishers carlisle 0 0
fire extinguisher testing barrow 0 0
fire extinguisher training carlisle 0 0
CCTV & Security - Local — 12 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged.
cctv penrith 4.00 ↑ 1.00 1 0
cctv company cumbria 27.57 ↓ 20.00 7 0
cctv installation cumbria 21.27 ↓ 13.02 15 0
cctv carlisle 0 0
cctv maintenance cumbria 0 0
cctv service cumbria 17.50 ↓ 8.07 4 0
cctv service carlisle 0 0
access control maintenance kendal 19.00 ↓ 6.56 1 0
access control company carlisle 10.60 ↑ 4.40 10 0
cctv security systems dalton in furness 10.00 ↑ 8.25 3 0
cctv installations kendal 53.00 ↓ 25.50 5 0
cctv security systems kendal 49.00 ↓ 13.12 3 0
National Service Terms — 5 keywords
fire safety equipment uk 0 0
fire alarm company 0 0
certified fire protection company 32.13 ↓ 5.28 79 0
fire alarm installation 29.72 373 1
commercial fire protection services 0 0
Brand: NPG has no local pages for this service — opportunity to dominate unchallenged.
CCTV & Security - Local: NPG has no local pages for this service — opportunity to dominate unchallenged.

CFST Keyword Rankings 11 on Page 1

40 keywords tracked • Page 1 (11)   Page 2 (11)   Page 3+ (18)

KeywordPositionvs LastAppearancesClicks
First Aid - Local — 12 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged.
first aid training near me penrith 9.58 ↓ 4.01 12 0
first aid courses penrith 14.61 ↓ 6.11 44 2
first aid courses cockermouth 22.00 ↓ 13.13 9 0
first aid course near me cockermouth 9.44 ↓ 0.44 16 0
first aid course penrith 17.26 ↓ 7.99 39 2
first aid course cockermouth 7.41 ↑ 2.54 17 0
first aid course near me penrith 10.67 ↓ 0.44 21 0
first aid training penrith 4.50 ↑ 6.25 12 1
first aid courses keswick 16.71 ↓ 4.11 14 0
first aid training near me cockermouth 19.30 10 0
first aid at work lake district 18.90 ↑ 7.07 42 0
first aid course barrow-in-furness 0 0
Fire Training - Local — 10 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged.
fire marshal training cumbria 3.47 ↓ 1.42 139 0
fire marshall training barrow 15.07 ↓ 5.43 14 0
fire warden training carlisle 37.82 ↓ 12.53 38 0
fire marshall training carlisle 14.13 ↑ 11.87 15 0
fire warden training cumbria 8.13 ↑ 18.97 146 0
fire extinguisher training cumbria 24.06 ↑ 3.28 17 0
fire warden training kendal 32.59 ↓ 1.87 29 0
fire warden training barrow 32.74 ↓ 1.55 23 0
fire extinguisher training windermere 31.27 26 0
fire safety training cumbria 46.54 ↓ 0.56 57 0
Specialist & Care Training — 10 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged.
peeps training carlisle 0 0
peeps training barrow 0 0
peeps training windermere 7.60 ↓ 2.31 5 0
peeps training kendal 6.67 ↓ 0.81 6 0
practical care home evacuation barrow 0 0
health and safety training cumbria 8.91 ↑ 1.76 11 0
asbestos awareness carlisle 10.83 ↑ 1.77 6 0
care home evacuation training barrow 9.40 ↑ 13.77 5 0
peeps training cumbria 37.00 ↓ 7.81 15 0
care home evacuation training cumbria 35.95 ↓ 0.95 21 0
National Training Terms — 8 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged.
social care training cumbria 6.90 98 0
fire training near me 19.22 ↓ 5.45 9 0
social care courses cumbria 14.20 25 0
fire safety training near me 24.17 ↑ 3.07 42 0
fire safety training courses near me 31.84 ↑ 3.80 19 0
fire safety training courses 31.81 ↑ 10.39 58 0
fire safety training 30.43 ↑ 13.06 97 0
first aid course cumbria 29.85 ↑ 22.01 20 0

Behind-the-Scenes Work

What we didBrandWhat it does
Added FAQ schema markupBFPAdded structured FAQ data to the "Home" page and LocalBusiness schema to the home page. Why: helps Google show your answers directly in search results, and helps AI tools recommend you.
Added FAQ schema markupCFSTAdded structured FAQ data to the "News & Insights" page. Why: helps Google show your answers directly in search results, and helps AI tools recommend you.
Fixed missing image alt tagsBFPAdded descriptive alt text to 5 image(s) on high-traffic pages. Why: helps Google understand your images and makes your site more accessible.
Submitted sitemap to GoogleBFPResubmitted the sitemap to make sure Google knows about all your pages. Why: this ensures new and updated pages get found by Google faster.
Submitted sitemap to GoogleCFSTResubmitted the sitemap to make sure Google knows about all your pages. Why: this ensures new and updated pages get found by Google faster.

Social Media

Beacon Fire Protection (6 posts)Cumbria Fire & Safety Training (1 posts)
Best postBlog: Spring Fire Safety Maintenance: Essential Checklist for UK BusinessesBlog: Food Hygiene Training: Getting Your Team Ready for the Season
Total engagement00

What Your Competitors Are Doing

**Why This Matters:** NPG Fire Safety is making a strong push this month by adding 13 new pages focused on fire safety topics and compliance regulations - content that helps them show up when potential customers search for fire safety solutions. They're also smartly displaying their Google reviews directly on their website, which builds immediate trust with visitors and can improve their search rankings. With 204 total pages now, they're creating a comprehensive online presence that covers everything from services to job opportunities, making them look like an established, credible business in search results.

NPG Fire Safety's New Pages

CompetitorPagesActivity
NPG Fire Safety 204 13 new pages + Contact Form, Google Reviews Widget, Google Analytics, SSL, Click-to-Call
FTS Fire & Security 32 None + Google Analytics, SSL, Cookie Consent, Click-to-Call
Westmorland Fire and Security 222 None + Google Analytics, SSL, Cookie Consent, Click-to-Call, Callback Request
ASET Fire Safety 51 None + Google Analytics, SSL
AB Fire Safety Training 10 None + SSL, Click-to-Call
BPW Fire Safety 0 None + Google Analytics, SSL, Click-to-Call

AI Search

BFPCFST
Mentioned by AI tools0 / 100 / 10
## Why This Matters AI search tools like ChatGPT and others are becoming an increasingly common way people find businesses. Building visibility in these tools takes time, and both BFP and CFST are at an early stage — the content being published each month is what grows these mentions over time.