March Results — BFP & CFST

What's Working

CFST had excellent growth with 506 visitors, up 41% from last month
BFP maintained steady growth at 783 visitors, up 16% month-over-month
Both brands improved Google visibility - BFP up 3% to 57,248 appearances, CFST up 5% to 7,345
BFP has strong search presence with 111 page-1 keywords versus competitors

Needs Attention

Email marketing not yet active — 21% engagement opportunity when campaigns launch
AI search visibility at an early stage (0/10 mentions) — content is being built to address this

Focus for Next Month

Launch email campaigns to reach the 21% engagement opportunity
Continue building AI-friendly content to grow visibility in AI search tools

March 2026 at a Glance

Website Visitors

BFP

783

CFST

506

Google Appearances

BFP

57.2K

+3% ↑

CFST

7.3K

+5% ↑

Clicked from Google

BFP

317

CFST

Email Open Rate

Industry avg: 21%

Blog Posts

BFP

CFST

What You Need to Know

CFST traffic surged 41% to 506 visitors this month

BFP steady at 783 visitors with 111 top-ranking keywords

Email marketing ready to launch — 21% engagement opportunity

AI search visibility at an early stage — building toward first mentions

NPG Fire Safety added 13 new pages this month

Where Visitors Come From

BFP — 783 visitors

CFST — 506 visitors

**BFP is having an excellent month** - your website traffic jumped 72% to 783 visitors, with search engine visitors growing 16% to 317 people. What's particularly encouraging is that people are finding you both through Google searches (527 visitors) and by typing your website directly (375 visitors), which suggests strong brand recognition. **CFST shows mixed signals this month** - while your search engine visitors grew strongly by 41% to 76 people, your overall website traffic dropped 23% to 506 visitors. The good news is that 427 people visited by typing your website directly, which shows excellent brand loyalty, but you may want to investigate why overall traffic declined despite the search improvement. **Both businesses show healthy engagement** - visitors are staying on your sites for nearly 2 minutes on average with bounce rates around 50%, indicating people are genuinely interested in what you're offering once they arrive.

Email Performance

Campaigns

Open Rate

Industry avg: 21%

Recipients

List Size

3.1K

**Why This Matters to Your Business** You gained 2 new email subscribers this month, which shows people are interested in hearing from you - that's a great foundation to build on. However, you didn't send any email campaigns, which means you missed opportunities to connect with these subscribers and turn them into customers. Most businesses in your industry see about 21 out of every 100 people open their emails, so even a simple monthly newsletter to your growing list could start generating real results for your business.

BFP Keyword Rankings 8 on Page 1

69 keywords tracked • Page 1 (8) Page 2 (3) Page 3+ (58)

	Keyword	Position	vs Last	Appearances	Clicks	NPG
Brand — 6 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged.
	beacon fire penrith	1.67	—	21	6	—
	beacon fire protection	3.40	↓ 0.69	320	69	—
	beacon fire	6.10	↓ 1.25	145	25	—
	beacon fire alarm	5.03	—	38	1	—
	beacon alarms	7.36	↓ 1.89	11	0	—
	beacon fire and security	8.44	↓ 0.47	66	2	—
Fire Alarms - Local — 12 keywords
	holiday let fire alarm maintenance barrow	—	—	0	0	✓
	domestic fire alarms windermere	—	—	0	0	✓
	fire alarm installations carlisle	—	—	0	0	✓
	holiday let fire alarm service barrow	—	—	0	0	✓
	fire alarm installations kendal	—	—	0	0	✓
	holiday let fire alarm company windermere	—	—	0	0	✓
	fire alarm service kendal	—	—	0	0	✓
	fire alarm installation cumbria	—	—	0	0	✓
	fire alarm maintenance windermere	—	—	0	0	✓
	fire alarm maintenance carlisle	—	—	0	0	✓
	domestic fire alarms cumbria	—	—	0	0	✓
	fire alarm testing dumfries and galloway	—	—	0	0	—
Fire Doors - Local — 10 keywords
	fire door surveys kendal	—	—	0	0	—
	fire door inspections kendal	—	—	0	0	—
	fire doors near me	—	—	0	0	—
	fire door inspections barrow	—	—	0	0	—
	fire door surveys cumbria	—	—	0	0	—
	fire door inspections carlisle	—	—	0	0	—
	fire door inspections windermere	—	—	0	0	—
	fire door surveys carlisle	—	—	0	0	—
	fire door inspections cumbria	—	—	0	0	—
	fire door surveys windermere	—	—	0	0	—
Fire Risk Assessments - Local — 12 keywords
	building control fire risk assessment cumbria	37.93	↓ 34.50	30	0	✓
	preliminary fire risk assessment cumbria	—	—	0	0	✓
	fire risk assessor kendal carlisle	—	—	0	0	✓
	fire risk assessment carlisle	—	—	0	0	✓
	fire risk assessments barrow	—	—	0	0	✓
	fire risk assessment windermere	—	—	0	0	✓
	fire risk assessor kendal	—	—	0	0	✓
	fire risk assessment cumbria	28.82	↓ 10.13	45	1	✓
	fire risk assessments workington	—	—	0	0	✓
	fire risk assessments whitehaven	—	—	0	0	✓
	fire risk assessments ulverston	25.42	—	24	1	✓
	fire risk assessments penrith	—	—	0	0	✓
Fire Extinguishers - Local — 12 keywords
	fire extinguisher testing dumfries and galloway	—	—	0	0	—
	practical fire extinguisher training cumbria	—	—	0	0	—
	fire extinguishers company kendal	—	—	0	0	—
	fire extinguisher training windermere	—	—	0	0	—
	fire extinguishers maintenance windermere	—	—	0	0	—
	fire extinguisher service kendal	—	—	0	0	—
	fire extinguishers company barrow	—	—	0	0	—
	fire extinguisher training kendal	—	—	0	0	—
	fire extinguisher installation kendal	—	—	0	0	—
	fire extinguishers carlisle	—	—	0	0	—
	fire extinguisher testing barrow	—	—	0	0	—
	fire extinguisher training carlisle	—	—	0	0	—
CCTV & Security - Local — 12 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged.
	cctv penrith	4.00	↑ 1.00	1	0	—
	cctv company cumbria	27.57	↓ 20.00	7	0	—
	cctv installation cumbria	21.27	↓ 13.02	15	0	—
	cctv carlisle	—	—	0	0	—
	cctv maintenance cumbria	—	—	0	0	—
	cctv service cumbria	17.50	↓ 8.07	4	0	—
	cctv service carlisle	—	—	0	0	—
	access control maintenance kendal	19.00	↓ 6.56	1	0	—
	access control company carlisle	10.60	↑ 4.40	10	0	—
	cctv security systems dalton in furness	10.00	↑ 8.25	3	0	—
	cctv installations kendal	53.00	↓ 25.50	5	0	—
	cctv security systems kendal	49.00	↓ 13.12	3	0	—
National Service Terms — 5 keywords
	fire safety equipment uk	—	—	0	0	✓
	fire alarm company	—	—	0	0	✓
	certified fire protection company	32.13	↓ 5.28	79	0	✓
	fire alarm installation	29.72	—	373	1	✓
	commercial fire protection services	—	—	0	0	✓

Brand: NPG has no local pages for this service — opportunity to dominate unchallenged.

CCTV & Security - Local: NPG has no local pages for this service — opportunity to dominate unchallenged.

CFST Keyword Rankings 11 on Page 1

40 keywords tracked • Page 1 (11) Page 2 (11) Page 3+ (18)

	Keyword	Position	vs Last	Appearances	Clicks
First Aid - Local — 12 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged.
	first aid training near me penrith	9.58	↓ 4.01	12	0
	first aid courses penrith	14.61	↓ 6.11	44	2
	first aid courses cockermouth	22.00	↓ 13.13	9	0
	first aid course near me cockermouth	9.44	↓ 0.44	16	0
	first aid course penrith	17.26	↓ 7.99	39	2
	first aid course cockermouth	7.41	↑ 2.54	17	0
	first aid course near me penrith	10.67	↓ 0.44	21	0
	first aid training penrith	4.50	↑ 6.25	12	1
	first aid courses keswick	16.71	↓ 4.11	14	0
	first aid training near me cockermouth	19.30	—	10	0
	first aid at work lake district	18.90	↑ 7.07	42	0
	first aid course barrow-in-furness	—	—	0	0
Fire Training - Local — 10 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged.
	fire marshal training cumbria	3.47	↓ 1.42	139	0
	fire marshall training barrow	15.07	↓ 5.43	14	0
	fire warden training carlisle	37.82	↓ 12.53	38	0
	fire marshall training carlisle	14.13	↑ 11.87	15	0
	fire warden training cumbria	8.13	↑ 18.97	146	0
	fire extinguisher training cumbria	24.06	↑ 3.28	17	0
	fire warden training kendal	32.59	↓ 1.87	29	0
	fire warden training barrow	32.74	↓ 1.55	23	0
	fire extinguisher training windermere	31.27	—	26	0
	fire safety training cumbria	46.54	↓ 0.56	57	0
Specialist & Care Training — 10 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged.
	peeps training carlisle	—	—	0	0
	peeps training barrow	—	—	0	0
	peeps training windermere	7.60	↓ 2.31	5	0
	peeps training kendal	6.67	↓ 0.81	6	0
	practical care home evacuation barrow	—	—	0	0
	health and safety training cumbria	8.91	↑ 1.76	11	0
	asbestos awareness carlisle	10.83	↑ 1.77	6	0
	care home evacuation training barrow	9.40	↑ 13.77	5	0
	peeps training cumbria	37.00	↓ 7.81	15	0
	care home evacuation training cumbria	35.95	↓ 0.95	21	0
National Training Terms — 8 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged.
	social care training cumbria	6.90	—	98	0
	fire training near me	19.22	↓ 5.45	9	0
	social care courses cumbria	14.20	—	25	0
	fire safety training near me	24.17	↑ 3.07	42	0
	fire safety training courses near me	31.84	↑ 3.80	19	0
	fire safety training courses	31.81	↑ 10.39	58	0
	fire safety training	30.43	↑ 13.06	97	0
	first aid course cumbria	29.85	↑ 22.01	20	0

Blog Posts We Published 12 Total

BFP 7 posts

Fire Extinguisher Servicing & Training in Cumbria & Dumfries and Galloway Holiday Let Fire Alarm Compliance Guide for Cumbria & the Lake District Fire Safety Equipment UK: Complete Guide to Compliance Standards 2026

Fire Door Inspection & Compliance in Cumbria: What Building Owners Need to Know Fire Risk Assessment Cumbria: Legal Requirements and Process

CCTV for Cumbria Businesses: Choosing the Right System for Rural Properties

Fire Safety for Lake District Pubs and Restaurants: A Pre-Season Checklist

CFST 5 posts

Title	Date
Mandatory Training for Care Home Staff: Complete 2026 Guide	2026-03-03
Fire Warden Training in Cumbria: Venues, Dates & What You’ll Learn	2026-03-03
PEEPs for Cumbria Care Homes: Are Your Evacuation Plans Up to Standard?	2026-03-02
First Aid Course Penrith: Choose the Right Training for Your Business	2026-03-02
Social Care Training Requirements Cumbria: Mandatory Courses Explained	2026-03-02

Behind-the-Scenes Work

What we did	Brand	What it does
Added FAQ schema markup	BFP	Added structured FAQ data to the "Home" page and LocalBusiness schema to the home page. Why: helps Google show your answers directly in search results, and helps AI tools recommend you.
Added FAQ schema markup	CFST	Added structured FAQ data to the "News & Insights" page. Why: helps Google show your answers directly in search results, and helps AI tools recommend you.
Fixed missing image alt tags	BFP	Added descriptive alt text to 5 image(s) on high-traffic pages. Why: helps Google understand your images and makes your site more accessible.
Submitted sitemap to Google	BFP	Resubmitted the sitemap to make sure Google knows about all your pages. Why: this ensures new and updated pages get found by Google faster.
Submitted sitemap to Google	CFST	Resubmitted the sitemap to make sure Google knows about all your pages. Why: this ensures new and updated pages get found by Google faster.

Social Media

	Beacon Fire Protection (6 posts)	Cumbria Fire & Safety Training (1 posts)
Best post	Blog: Spring Fire Safety Maintenance: Essential Checklist for UK Businesses	Blog: Food Hygiene Training: Getting Your Team Ready for the Season
Total engagement	0	0

What Your Competitors Are Doing

**Why This Matters:** NPG Fire Safety is making a strong push this month by adding 13 new pages focused on fire safety topics and compliance regulations - content that helps them show up when potential customers search for fire safety solutions. They're also smartly displaying their Google reviews directly on their website, which builds immediate trust with visitors and can improve their search rankings. With 204 total pages now, they're creating a comprehensive online presence that covers everything from services to job opportunities, making them look like an established, credible business in search results.

NPG Fire Safety's New Pages

Competitor	Pages	Activity
NPG Fire Safety	204	13 new pages + Contact Form, Google Reviews Widget, Google Analytics, SSL, Click-to-Call
FTS Fire & Security	32	None + Google Analytics, SSL, Cookie Consent, Click-to-Call
Westmorland Fire and Security	222	None + Google Analytics, SSL, Cookie Consent, Click-to-Call, Callback Request
ASET Fire Safety	51	None + Google Analytics, SSL
AB Fire Safety Training	10	None + SSL, Click-to-Call
BPW Fire Safety	0	None + Google Analytics, SSL, Click-to-Call

AI Search

	BFP	CFST
Mentioned by AI tools	0 / 10	0 / 10

## Why This Matters AI search tools like ChatGPT and others are becoming an increasingly common way people find businesses. Building visibility in these tools takes time, and both BFP and CFST are at an early stage — the content being published each month is what grows these mentions over time.