April Results — BFP & CFST

What's Working

CFST showing strong search visibility growth with Google appearances up 57% to 11,548
BFP maintaining solid search presence with 57,516 Google appearances and 122 page-1 keywords
Both sites holding steady keyword positions despite traffic drops

Needs Attention

Website traffic dropped significantly - BFP down 15% and CFST down 26% this month
Email marketing completely inactive with 0% open rate while industry average is 21%
Neither brand appearing in AI search results, missing out on growing search trend

Focus for Next Month

Launch email campaigns immediately to reach existing customers and boost engagement
Investigate traffic drops and optimize high-performing pages to recover lost visitors
Start creating AI-friendly content to get mentioned in ChatGPT and other AI tools

April 2026 at a Glance

Website Visitors

BFP

632

CFST

213

Google Appearances

BFP

57.5K

0% ↑

CFST

11.5K

+57% ↑

Clicked from Google

BFP

270

CFST

Email Open Rate

Industry avg: 21%

Blog Posts

BFP

CFST

What You Need to Know

CFST Google visibility jumps 57% with 11,548 appearances

Website traffic concerns: BFP -15%, CFST -26%

Email marketing opportunity: 0 campaigns sent this month

Strong keyword presence: 187 total page-1 rankings

AI visibility gap: Zero mentions across both brands

Where Visitors Come From

BFP — 632 visitors

CFST — 213 visitors

**BFP Performance This Month:** Your website had 632 total visitors with 496 coming from Google searches - that's a solid 78% of your traffic from search engines. While you're down 19% from last month, your visitors are staying engaged with an average of 3 minutes per visit and only half leaving immediately. London is your strongest market with 103 visitors, showing good geographic reach across the UK and internationally. **CFST Performance This Month:** Your 213 visitors this month represent a significant 58% drop that needs attention. The silver lining is that 125 visitors found you through Google searches, and you have strong direct traffic (131 visitors) suggesting good brand recognition. Your audience is primarily UK-based with London and Carlisle leading, but the shorter 2.5-minute average visit time suggests visitors aren't finding what they need quickly enough.

Email Performance

Campaigns

Open Rate

Industry avg: 21%

Recipients

List Size

3.1K

**Your Email Marketing This Month: What It Means** You gained 1 new subscriber this month, which is actually a positive sign that people are interested in hearing from your business. However, you didn't send any email campaigns, which means you missed the opportunity to connect with both your new subscriber and any existing customers on your email list. Most businesses in your industry see about 21 out of every 100 people open their emails, and roughly 3 out of every 100 people click on something inside those emails. While these might seem like small numbers, they represent real customers who are ready to buy or learn more about what you offer. Think of your email list like having a direct phone line to people who've already shown interest in your business. Even sending one simple monthly update about your products, services, or helpful tips could start generating real results for you.

BFP Keyword Rankings 6 on Page 1

69 keywords tracked • Page 1 (6) Page 2 (5) Page 3+ (58)

	Keyword	Position	vs Last	Appearances	Clicks	NPG
Brand — 6 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged.
	beacon fire penrith	1.79	—	28	6	—
	beacon fire protection	2.92	↑ 0.48	267	63	—
	beacon fire	3.52	↑ 2.58	143	33	—
	beacon fire alarm	7.83	↓ 2.80	29	2	—
	beacon alarms	4.40	↑ 2.96	20	0	—
	beacon fire and security	5.90	↑ 2.54	69	9	—
Fire Alarms - Local — 12 keywords
	holiday let fire alarm maintenance barrow	—	—	0	0	✓
	domestic fire alarms windermere	—	—	0	0	✓
	fire alarm installations carlisle	—	—	0	0	✓
	holiday let fire alarm service barrow	—	—	0	0	✓
	fire alarm installations kendal	—	—	0	0	✓
	holiday let fire alarm company windermere	—	—	0	0	✓
	fire alarm service kendal	—	—	0	0	✓
	fire alarm installation cumbria	—	—	0	0	✓
	fire alarm maintenance windermere	—	—	0	0	✓
	fire alarm maintenance carlisle	—	—	0	0	✓
	domestic fire alarms cumbria	—	—	0	0	✓
	fire alarm testing dumfries and galloway	—	—	0	0	—
Fire Doors - Local — 10 keywords
	fire door surveys kendal	—	—	0	0	—
	fire door inspections kendal	—	—	0	0	—
	fire doors near me	—	—	0	0	—
	fire door inspections barrow	—	—	0	0	—
	fire door surveys cumbria	—	—	0	0	—
	fire door inspections carlisle	—	—	0	0	—
	fire door inspections windermere	—	—	0	0	—
	fire door surveys carlisle	—	—	0	0	—
	fire door inspections cumbria	36.31	—	78	1	—
	fire door surveys windermere	—	—	0	0	—
Fire Risk Assessments - Local — 12 keywords
	building control fire risk assessment cumbria	31.49	↑ 6.44	49	0	✓
	preliminary fire risk assessment cumbria	—	—	0	0	✓
	fire risk assessor kendal carlisle	—	—	0	0	✓
	fire risk assessment carlisle	—	—	0	0	✓
	fire risk assessments barrow	—	—	0	0	✓
	fire risk assessment windermere	—	—	0	0	✓
	fire risk assessor kendal	—	—	0	0	✓
	fire risk assessment cumbria	38.58	↓ 9.76	50	1	✓
	fire risk assessments workington	—	—	0	0	✓
	fire risk assessments whitehaven	—	—	0	0	✓
	fire risk assessments ulverston	—	—	0	0	✓
	fire risk assessments penrith	—	—	0	0	✓
Fire Extinguishers - Local — 12 keywords
	fire extinguisher testing dumfries and galloway	—	—	0	0	—
	practical fire extinguisher training cumbria	—	—	0	0	—
	fire extinguishers company kendal	—	—	0	0	—
	fire extinguisher training windermere	—	—	0	0	—
	fire extinguishers maintenance windermere	—	—	0	0	—
	fire extinguisher service kendal	—	—	0	0	—
	fire extinguishers company barrow	—	—	0	0	—
	fire extinguisher training kendal	—	—	0	0	—
	fire extinguisher installation kendal	—	—	0	0	—
	fire extinguishers carlisle	—	—	0	0	—
	fire extinguisher testing barrow	—	—	0	0	—
	fire extinguisher training carlisle	—	—	0	0	—
CCTV & Security - Local — 12 keywords — NPG has no local pages — push page 2 keywords to page 1.
	cctv penrith	—	—	0	0	—
	cctv company cumbria	14.87	↑ 12.70	15	0	—
	cctv installation cumbria	16.73	↑ 4.54	15	0	—
	cctv carlisle	—	—	0	0	—
	cctv maintenance cumbria	—	—	0	0	—
	cctv service cumbria	18.93	↓ 1.43	15	0	—
	cctv service carlisle	—	—	0	0	—
	access control maintenance kendal	37.44	↓ 18.44	18	0	—
	access control company carlisle	14.00	↓ 3.40	15	0	—
	cctv security systems dalton in furness	11.00	↓ 1.00	1	0	—
	cctv installations kendal	—	—	0	0	—
	cctv security systems kendal	—	—	0	0	—
National Service Terms — 5 keywords
	fire safety equipment uk	—	—	0	0	✓
	fire alarm company	—	—	0	0	✓
	certified fire protection company	31.48	↑ 0.65	60	0	✓
	fire alarm installation	—	—	0	0	✓
	commercial fire protection services	28.05	—	75	0	✓

Brand: NPG has no local pages for this service — opportunity to dominate unchallenged.

CCTV & Security - Local: NPG has no local pages — push page 2 keywords to page 1.

CFST Keyword Rankings 6 on Page 1

40 keywords tracked • Page 1 (6) Page 2 (6) Page 3+ (28)

	Keyword	Position	vs Last	Appearances	Clicks
First Aid - Local — 12 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged.
	first aid training near me penrith	1.38	↑ 8.20	8	0
	first aid courses penrith	3.50	↑ 11.11	12	0
	first aid courses cockermouth	34.57	↓ 12.57	7	0
	first aid course near me cockermouth	28.06	↓ 18.62	16	0
	first aid course penrith	4.27	↑ 12.99	11	1
	first aid course cockermouth	21.85	↓ 14.44	13	0
	first aid course near me penrith	7.55	↑ 3.12	11	0
	first aid training penrith	1.89	↑ 2.61	9	0
	first aid courses keswick	13.60	↑ 3.11	5	0
	first aid training near me cockermouth	24.83	↓ 5.53	6	0
	first aid at work lake district	15.45	↑ 3.45	33	0
	first aid course barrow-in-furness	66.17	—	6	0
Fire Training - Local — 10 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged.
	fire marshal training cumbria	2.40	↑ 1.07	106	0
	fire marshall training barrow	25.27	↓ 10.20	30	0
	fire warden training carlisle	27.70	↑ 10.12	50	0
	fire marshall training carlisle	18.59	↓ 4.46	32	0
	fire warden training cumbria	19.77	↓ 11.64	189	1
	fire extinguisher training cumbria	46.58	↓ 22.52	92	0
	fire warden training kendal	33.34	↓ 0.75	70	0
	fire warden training barrow	26.38	↑ 6.36	50	0
	fire extinguisher training windermere	28.74	↑ 2.53	46	0
	fire safety training cumbria	43.47	↑ 3.07	101	0
Specialist & Care Training — 10 keywords — NPG has no local pages — push page 2 keywords to page 1.
	peeps training carlisle	—	—	0	0
	peeps training barrow	—	—	0	0
	peeps training windermere	—	—	0	0
	peeps training kendal	—	—	0	0
	practical care home evacuation barrow	—	—	0	0
	health and safety training cumbria	17.75	↓ 8.84	12	0
	asbestos awareness carlisle	14.33	↓ 3.50	6	0
	care home evacuation training barrow	31.75	↓ 22.35	24	0
	peeps training cumbria	—	—	0	0
	care home evacuation training cumbria	37.72	↓ 1.77	64	0
National Training Terms — 8 keywords
	social care training cumbria	—	—	0	0
	fire training near me	24.83	↓ 5.61	6	0
	social care courses cumbria	—	—	0	0
	fire safety training near me	40.07	↓ 15.90	57	0
	fire safety training courses near me	30.09	↑ 1.75	34	0
	fire safety training courses	29.28	↑ 2.53	40	0
	fire safety training	22.91	↑ 7.52	45	0
	first aid course cumbria	25.42	↑ 4.43	19	0

Blog Posts We Published 0 Total

BFP 0 posts

Title	Date

CFST 0 posts

Title	Date

Behind-the-Scenes Work

What we did	Brand	What it does
Added FAQ schema markup	BFP	Added structured FAQ data to the "Home" page and LocalBusiness schema to the home page. Why: helps Google show your answers directly in search results, and helps AI tools recommend you.
Added FAQ schema markup	CFST	Added structured FAQ data to the "Elementor #4619" page. Why: helps Google show your answers directly in search results, and helps AI tools recommend you.
Fixed missing image alt tags	BFP	Added descriptive alt text to 5 image(s) on high-traffic pages. Why: helps Google understand your images and makes your site more accessible.
Submitted sitemap to Google	BFP	Resubmitted the sitemap to make sure Google knows about all your pages. Why: this ensures new and updated pages get found by Google faster.
Submitted sitemap to Google	CFST	Resubmitted the sitemap to make sure Google knows about all your pages. Why: this ensures new and updated pages get found by Google faster.

Social Media

	Beacon Fire Protection (6 posts)	Unknown (1 posts)	Cumbria Fire & Safety Training (2 posts)
Best post	FB Group Tip: Easter visitors (Community)	Newsletter — April 2026	First Aid Courses in Penrith: What's Covered, Who Needs It, and How to Book
Total engagement	0	0	0

What Your Competitors Are Doing

**Why This Matters:** NPG Fire Safety is aggressively expanding their online presence with 7 new service pages this month, bringing their total to 204 pages - that's significant content volume that helps them show up for more search terms. They're smart to focus on location-specific pages like "Fire Alarm Installation Cumbria" and "Fire Alarm Installation Lancashire" because people often search for services in their specific area. Their Google Reviews widget prominently displays customer testimonials, which builds trust with visitors and likely helps convert more website visitors into paying customers. While they're investing heavily in content and user experience features, this shows the market is competitive - but also that there's clearly demand worth fighting for.

NPG Fire Safety's New Pages

Competitor	Pages	Activity
NPG Fire Safety	204	7 new pages + Contact Form, Google Reviews Widget, Google Analytics, SSL, Click-to-Call
FTS Fire & Security	32	None + Google Analytics, SSL, Cookie Consent, Click-to-Call
Westmorland Fire and Security	222	None + Google Analytics, SSL, Cookie Consent, Click-to-Call, Callback Request
ASET Fire Safety	51	None + Google Analytics, SSL
AB Fire Safety Training	10	None + SSL, Click-to-Call
BPW Fire Safety	0	None + Google Analytics, SSL, Click-to-Call

AI Search

	BFP	CFST
Mentioned by AI tools	0 / 10	0 / 10

**Why This Matters for Your Business** Right now, when potential customers ask AI tools like ChatGPT or Google's AI for business recommendations in your industry, neither your company nor your main competitor are showing up in those suggestions. This is actually a huge opportunity because AI recommendations are becoming the new word-of-mouth referrals - people trust these tools to guide their purchasing decisions. The good news is that you're both starting from the same place, so there's no catching up to do. By optimizing your online content to be more visible to AI tools now, you could become the go-to recommendation before your competitors even realize this matters. Think of this as getting prime real estate in a new shopping district before anyone else knows it's going to be popular.