What We Did

Title	Date
Mandatory Training for Care Home Staff: Complete 2026 Guide	2026-03-03
Fire Warden Training in Cumbria: Venues, Dates & What You’ll Learn	2026-03-03
PEEPs for Cumbria Care Homes: Are Your Evacuation Plans Up to Standard?	2026-03-02
First Aid Course Penrith: Choose the Right Training for Your Business	2026-03-02
Social Care Training Requirements Cumbria: Mandatory Courses Explained	2026-03-02

What we did	Brand	What it does
Added FAQ schema markup	BFP	Added structured FAQ data to the "Home" page and LocalBusiness schema to the home page. Why: helps Google show your answers directly in search results, and helps AI tools recommend you.
Added FAQ schema markup	CFST	Added structured FAQ data to the "News & Insights" page. Why: helps Google show your answers directly in search results, and helps AI tools recommend you.
Fixed missing image alt tags	BFP	Added descriptive alt text to 5 image(s) on high-traffic pages. Why: helps Google understand your images and makes your site more accessible.
Submitted sitemap to Google	BFP	Resubmitted the sitemap to make sure Google knows about all your pages. Why: this ensures new and updated pages get found by Google faster.
Submitted sitemap to Google	CFST	Resubmitted the sitemap to make sure Google knows about all your pages. Why: this ensures new and updated pages get found by Google faster.

	Beacon Fire Protection (6 posts)	Cumbria Fire & Safety Training (1 posts)
Best post	FB Group Tip: Clocks change alarm test (Community)	Blog: Food Hygiene Training: Getting Your Team Ready for the Season
Total engagement	0	0

April Focuses

BFP: "Fire Safety Act 2021: Complete Compliance Guide for Cumbria Businesses" — targets "fire safety act 2021" (ranking #15 with 128 impressions but only 1 click - major optimization opportunity)

BFP

BFP: "Fire Door Regulations 2023: Updated Requirements for Lake District Properties" — targets "fire door regulations 2023" (ranking #12 with 56 impressions, 1 click - low CTR needs improvement)

BFP

CFST: "CQC Mandatory Training for Care Homes: 2026 Requirements Checklist" — targets "cqc mandatory training for care homes" (ranking #9 with 181 impressions but 0 clicks - high impression volume with no conversions)

CFST

CFST: "First Aid Courses Windermere: Business Training Options in the Lake District" — targets "first aid courses windermere" (ranking #16 with 21 impressions - geographic expansion opportunity)

CFST

BFP: Fire Safety Act compliance audit reminder for existing clients — capitalize on high-impression, low-click "fire safety act 2021" keyword gap

CFST: Care home mandatory training deadline reminders for April renewals — leverage CQC training keyword opportunity with 181 monthly impressions

What We're Planning for May

SEO: Update meta descriptions on 5 underperforming pages

BFP

SEO: Publish blog post targeting "beacon fire"

BFP

SEO: Update meta descriptions on 5 underperforming pages

CFST

Social Media Plan — May

Week	Content
Week 1	BFP: Fire Safety Act 2021 awareness campaign — target keyword ranking #15 with educational content to improve CTR CFST: Care home training compliance tips — capitalize on CQC mandatory training keyword gap (181 impressions, 0 clicks)
Week 2	BFP: Fire extinguisher testing demonstrations — improve "when should you test a fire extinguisher" ranking from #6 to top 3 CFST: Fire warden training behind-the-scenes content — boost "fire warden training cumbria" from rank #8 to page 1
Week 3	BFP: Fire door compliance case studies — target "fire door regulations 2023" ranking improvement from #12 CFST: Lake District first aid training locations spotlight — expand geographic reach for Windermere/Penrith keywords
Week 4	BFP: Career opportunities in fire safety — leverage existing "trainee fire security engineer" traffic (21 impressions, 2 clicks) CFST: Spring training course promotions — counter competitor NPG Fire Safety's increased content activity with booking incentives

What Your Competitors Are Doing

**Why This Matters to You** NPG Fire Safety is investing heavily in their online presence with 13 new pages this month and now has 204 total pages - that's substantial content volume working for them in search results. They're smart to focus on compliance topics like "Home Fire Safety Regulations" since businesses actively search for this information, and they're building trust with a Google Reviews widget that displays customer feedback directly on their site. Their job vacancies and testimonials pages show they're positioning themselves as an established, growing company, which helps them appear more credible than smaller competitors. While they have solid technical foundations with WordPress and search optimization tools, the good news is their content strategy is quite focused - leaving opportunities for you to target different fire safety topics they may be missing.

NPG Fire Safety's New Pages

Competitor	Pages	Activity
NPG Fire Safety	204	13 new pages + Contact Form, Google Reviews Widget, Google Analytics, SSL, Click-to-Call
FTS Fire & Security	32	None + Google Analytics, SSL, Cookie Consent, Click-to-Call
Westmorland Fire and Security	222	None + Google Analytics, SSL, Cookie Consent, Click-to-Call, Callback Request
ASET Fire Safety	51	None + Google Analytics, SSL
AB Fire Safety Training	10	None + SSL, Click-to-Call
BPW Fire Safety	0	None + Google Analytics, SSL, Click-to-Call

AI Search

	BFP	CFST
Mentioned by AI tools	0 / 10	1 / 10

## Why This Matters Your brand isn't showing up when people ask AI tools for recommendations in your industry. While your competitor CFST appeared once out of ten searches, your business wasn't mentioned at all. This means potential customers using AI assistants to find services like yours are only hearing about your competitors, which could cost you significant business as more people rely on AI for research and recommendations.

Decisions We Need From You

Please let us know before next month's work starts.

1. Should we launch an email marketing campaign to capitalize on the 2 new subscribers this month, given that campaigns are ready to launch and email is an untapped channel?

2. Do you want to prioritize pushing "fire safety act 2021" from rank #15 to page 1 (currently getting 128 impressions but only 1 click), or focus resources on optimizing the high-performing "beacon fire" keyword that's already at rank #6 with 22 clicks from 136 impressions?

3. Should we expand CFST's service area marketing given the 39% visitor increase, specifically targeting the "cqc mandatory training for care homes" opportunity at rank #9 with 181 impressions but 0 clicks - indicating strong search demand we're not capturing?

4. With BFP's "cctv installations ulverston" jumping from rank #93 to #16 this month, should we invest in creating location-specific landing pages for other Cumbria towns to replicate this success pattern before NPG Fire Safety targets these geo-keywords?

← Back to reports

Blog Posts We Published 12 Total

BFP 7 posts

CFST 5 posts

Behind-the-Scenes Work

Social Media

April Focuses

Newsletter

What We're Planning for May

Social Media Plan — May

What Your Competitors Are Doing

NPG Fire Safety's New Pages

AI Search

Decisions We Need From You

1. Should we launch an email marketing campaign to capitalize on the 2 new subscribers this month, given that campaigns are ready to launch and email is an untapped channel?

2. Do you want to prioritize pushing "fire safety act 2021" from rank #15 to page 1 (currently getting 128 impressions but only 1 click), or focus resources on optimizing the high-performing "beacon fire" keyword that's already at rank #6 with 22 clicks from 136 impressions?

3. Should we expand CFST's service area marketing given the 39% visitor increase, specifically targeting the "cqc mandatory training for care homes" opportunity at rank #9 with 181 impressions but 0 clicks - indicating strong search demand we're not capturing?

4. With BFP's "cctv installations ulverston" jumping from rank #93 to #16 this month, should we invest in creating location-specific landing pages for other Cumbria towns to replicate this success pattern before NPG Fire Safety targets these geo-keywords?