Review: w/c 7 April 2026 | Approve by: 21 April 2026 | Prepared by MJW Marketing
69 keywords tracked • Page 1 (8) Page 2 (3) Page 3+ (58)
| Keyword | Position | vs Last | Appearances | Clicks | NPG | |
|---|---|---|---|---|---|---|
| Brand — 6 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged. | ||||||
| beacon fire penrith | 1.7 | ↓ 0.3 | 21 | 6 | — | |
| beacon fire protection | 3.5 | ↓ 0.8 | 312 | 67 | — | |
| beacon fire | 6.4 | ↓ 1.6 | 136 | 22 | — | |
| beacon fire alarm | 5.1 | — | 37 | 1 | — | |
| beacon alarms | 7.4 | ↓ 1.9 | 11 | 0 | — | |
| beacon fire and security | 8.4 | ↓ 0.4 | 65 | 2 | — | |
| Fire Alarms - Local — 12 keywords | ||||||
| Fire Doors - Local — 10 keywords | ||||||
| Fire Risk Assessments - Local — 12 keywords | ||||||
| building control fire risk assessment cumbria | 37.9 | ↓ 34.5 | 30 | 0 | ✓ | |
| fire risk assessment cumbria | 30.0 | ↓ 11.3 | 43 | 1 | ✓ | |
| fire risk assessments ulverston | 25.4 | — | 24 | 1 | ✓ | |
| Fire Extinguishers - Local — 12 keywords | ||||||
| CCTV & Security - Local — 12 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged. | ||||||
| cctv penrith | 4.0 | ↑ 1.0 | 1 | 0 | — | |
| cctv company cumbria | 27.6 | ↓ 20.0 | 7 | 0 | — | |
| cctv installation cumbria | 21.3 | ↓ 13.0 | 15 | 0 | — | |
| cctv service cumbria | 17.5 | ↓ 8.1 | 4 | 0 | — | |
| access control maintenance kendal | 19.0 | ↓ 6.6 | 1 | 0 | — | |
| access control company carlisle | 10.6 | ↑ 4.4 | 10 | 0 | — | |
| cctv security systems dalton in furness | 10.0 | ↑ 8.3 | 3 | 0 | — | |
| cctv installations kendal | 53.0 | ↓ 25.5 | 5 | 0 | — | |
| cctv security systems kendal | 49.0 | ↓ 13.1 | 3 | 0 | — | |
| National Service Terms — 5 keywords | ||||||
| certified fire protection company | 32.2 | ↓ 5.4 | 77 | 0 | ✓ | |
| fire alarm installation | 29.3 | — | 365 | 1 | ✓ | |
40 keywords tracked • Page 1 (11) Page 2 (11) Page 3+ (18)
| Keyword | Position | vs Last | Appearances | Clicks | |
|---|---|---|---|---|---|
| First Aid - Local — 12 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged. | |||||
| first aid training near me penrith | 9.6 | ↓ 4.0 | 12 | 0 | |
| first aid courses penrith | 14.6 | ↓ 6.1 | 44 | 2 | |
| first aid courses cockermouth | 20.5 | ↓ 11.6 | 8 | 0 | |
| first aid course near me cockermouth | 9.5 | ↓ 0.5 | 15 | 0 | |
| first aid course penrith | 17.6 | ↓ 8.3 | 38 | 2 | |
| first aid course cockermouth | 7.4 | ↑ 2.6 | 17 | 0 | |
| first aid course near me penrith | 10.7 | ↓ 0.5 | 21 | 0 | |
| first aid training penrith | 4.5 | ↑ 6.3 | 12 | 1 | |
| first aid courses keswick | 16.7 | ↓ 4.1 | 14 | 0 | |
| first aid training near me cockermouth | 19.3 | — | 10 | 0 | |
| first aid at work lake district | 18.9 | ↑ 7.1 | 41 | 0 | |
| Fire Training - Local — 10 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged. | |||||
| fire marshal training cumbria | 3.5 | ↓ 1.4 | 137 | 0 | |
| fire marshall training barrow | 15.1 | ↓ 5.5 | 14 | 0 | |
| fire warden training carlisle | 37.8 | ↓ 12.5 | 38 | 0 | |
| fire marshall training carlisle | 14.1 | ↑ 11.9 | 15 | 0 | |
| fire warden training cumbria | 8.3 | ↑ 18.8 | 142 | 0 | |
| fire extinguisher training cumbria | 24.1 | ↑ 3.2 | 17 | 0 | |
| fire warden training kendal | 32.6 | ↓ 1.9 | 29 | 0 | |
| fire warden training barrow | 32.7 | ↓ 1.5 | 23 | 0 | |
| fire extinguisher training windermere | 31.3 | — | 26 | 0 | |
| fire safety training cumbria | 46.5 | ↓ 0.5 | 57 | 0 | |
| Specialist & Care Training — 10 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged. | |||||
| peeps training windermere | 7.6 | ↓ 2.3 | 5 | 0 | |
| peeps training kendal | 6.7 | ↓ 0.8 | 6 | 0 | |
| health and safety training cumbria | 8.9 | ↑ 1.8 | 11 | 0 | |
| asbestos awareness carlisle | 10.8 | ↑ 1.8 | 6 | 0 | |
| care home evacuation training barrow | 9.4 | ↑ 13.8 | 5 | 0 | |
| peeps training cumbria | 37.0 | ↓ 7.8 | 15 | 0 | |
| care home evacuation training cumbria | 36.0 | ↓ 1.0 | 21 | 0 | |
| National Training Terms — 8 keywords — NPG has no local pages for this service — opportunity to dominate unchallenged. | |||||
| social care training cumbria | 7.0 | — | 94 | 0 | |
| fire training near me | 19.2 | ↓ 5.4 | 9 | 0 | |
| social care courses cumbria | 14.2 | — | 25 | 0 | |
| fire safety training near me | 24.2 | ↑ 3.0 | 42 | 0 | |
| fire safety training courses near me | 31.8 | ↑ 3.8 | 19 | 0 | |
| fire safety training courses | 31.8 | ↑ 10.4 | 58 | 0 | |
| fire safety training | 30.4 | ↑ 13.1 | 97 | 0 | |
| first aid course cumbria | 29.9 | ↑ 22.0 | 20 | 0 | |
| What we did | Brand | What it does |
|---|---|---|
| Added FAQ schema markup | BFP | Added structured FAQ data to the "Home" page and LocalBusiness schema to the home page. Why: helps Google show your answers directly in search results, and helps AI tools recommend you. |
| Added FAQ schema markup | CFST | Added structured FAQ data to the "News & Insights" page. Why: helps Google show your answers directly in search results, and helps AI tools recommend you. |
| Fixed missing image alt tags | BFP | Added descriptive alt text to 5 image(s) on high-traffic pages. Why: helps Google understand your images and makes your site more accessible. |
| Submitted sitemap to Google | BFP | Resubmitted the sitemap to make sure Google knows about all your pages. Why: this ensures new and updated pages get found by Google faster. |
| Submitted sitemap to Google | CFST | Resubmitted the sitemap to make sure Google knows about all your pages. Why: this ensures new and updated pages get found by Google faster. |
| Beacon Fire Protection (6 posts) | Cumbria Fire & Safety Training (1 posts) | |
|---|---|---|
| Best post | FB Group Tip: Clocks change alarm test (Community) | Blog: Food Hygiene Training: Getting Your Team Ready for the Season |
| Total engagement | 0 | 0 |
| Week | Content |
|---|---|
| Week 1 | BFP: Fire Safety Act 2021 awareness campaign — target keyword ranking #15 with educational content to improve CTR CFST: Care home training compliance tips — capitalize on CQC mandatory training keyword gap (181 impressions, 0 clicks) |
| Week 2 | BFP: Fire extinguisher testing demonstrations — improve "when should you test a fire extinguisher" ranking from #6 to top 3 CFST: Fire warden training behind-the-scenes content — boost "fire warden training cumbria" from rank #8 to page 1 |
| Week 3 | BFP: Fire door compliance case studies — target "fire door regulations 2023" ranking improvement from #12 CFST: Lake District first aid training locations spotlight — expand geographic reach for Windermere/Penrith keywords |
| Week 4 | BFP: Career opportunities in fire safety — leverage existing "trainee fire security engineer" traffic (21 impressions, 2 clicks) CFST: Spring training course promotions — counter competitor NPG Fire Safety's increased content activity with booking incentives |
| Competitor | Pages | Activity |
|---|---|---|
| NPG Fire Safety | 204 | 13 new pages + Contact Form, Google Reviews Widget, Google Analytics, SSL, Click-to-Call |
| FTS Fire & Security | 32 | None + Google Analytics, SSL, Cookie Consent, Click-to-Call |
| Westmorland Fire and Security | 222 | None + Google Analytics, SSL, Cookie Consent, Click-to-Call, Callback Request |
| ASET Fire Safety | 51 | None + Google Analytics, SSL |
| AB Fire Safety Training | 10 | None + SSL, Click-to-Call |
| BPW Fire Safety | 0 | None + Google Analytics, SSL, Click-to-Call |
| BFP | CFST | |
|---|---|---|
| Mentioned by AI tools | 0 / 10 | 1 / 10 |
Please let us know before next month's work starts.