Competitor Watch — March 2026

What Your Competitors Are Doing

**Why This Matters:** NPG Fire Safety is making a strong push this month by adding 13 new pages focused on fire safety topics and compliance regulations - content that helps them show up when potential customers search for fire safety solutions. They're also smartly displaying their Google reviews directly on their website, which builds immediate trust with visitors and can improve their search rankings. With 204 total pages now, they're creating a comprehensive online presence that covers everything from services to job opportunities, making them look like an established, credible business in search results.

NPG Fire Safety's New Pages

Competitor	Pages	Activity
NPG Fire Safety	204	13 new pages + Contact Form, Google Reviews Widget, Google Analytics, SSL, Click-to-Call
FTS Fire & Security	32	None + Google Analytics, SSL, Cookie Consent, Click-to-Call
Westmorland Fire and Security	222	None + Google Analytics, SSL, Cookie Consent, Click-to-Call, Callback Request
ASET Fire Safety	51	None + Google Analytics, SSL
AB Fire Safety Training	10	None + SSL, Click-to-Call
BPW Fire Safety	0	None + Google Analytics, SSL, Click-to-Call

AI Search

	BFP	CFST
Mentioned by AI tools	0 / 10	0 / 10

## Why This Matters AI search tools like ChatGPT and others are becoming an increasingly common way people find businesses. Building visibility in these tools takes time, and both BFP and CFST are at an early stage — the content being published each month is what grows these mentions over time.